Lexis Wright

About Lexis Wright

Great brands do more than sell. They speak to something deeper. My work lives at the intersection of creativity and strategy, where human emotion meets brand identity.Hi, I\'m Lexis! I am an independent brand, content, and social strategy manager specializing in content creation, social media management, and brand storytelling. My experience includes developing and executing strategy-led campaigns, producing short-form video and visual content, and translating business goals into clear, compelling narratives across platforms.I work hands-on throughout the creative process, combining strategic thinking with strong visual execution to build cohesive brand experiences. I enjoy turning complex ideas into content that feels authentic, intentional, and effective.Today, I partner directly with clients across creative agency, lifestyle, beauty, nonprofit, and professional spaces to elevate brand presence, engagement, and connection.

Experience

1. Digital Content Creation 26 Fellowship Recipient

   The Warhol Academy

   Jan 2026 — Present · Pittsburgh, PA, US

   Selected as a Digital Content Creation ’26 Fellowship Recipient in a competitive, paid creative production apprenticeship focused on short-form branded content and professional media production for social platforms.During this 16-week (150–160 hour) fellowship, I gain hands-on experience across the full content lifecycle-working as a content creator, video editor, camera operator, on-camera talent, copywriter, content strategist, production assistant, and project manager.Key focus areas include-Producing and editing short-form social media content through professional video productions-Writing scripts and platform-optimized copy rooted in ethical storytelling and brand voice-Performing on-camera and operating professional camera, audio, and lighting equipment-Applying platform strategy including algorithm awareness, hashtag optimization, and social copywriting-Collaborating with media producers and creatives in a deadline-driven environment-Developing an independent final creative campaign and building a portfolio of branded contentThis fellowship strengthens my ability to bridge creative execution, strategy, and digital storytelling within the creative economy.

Education

• Pittsburgh CAPA 6-12

  High School Diploma, Dance

  2015 — 2019

• University of Pittsburgh

  Bachelor of Science in Business Administration - BSBA, Marketing