Lexi Melser

About Lexi Melser

I am a University of Cincinnati graduate where I majored in Communication, minored in Fashion Design Studies, and earned a certificate in Public Relations. Throughout both school and work experiences, I have developed commendable digital marketing, communication, recruiting, customer service, and event planning skills. I have an in-depth knowledge of digital marketing platforms such as Instagram, LinkedIn, Facebook and Google. Additionally, I am experienced with digital marketing tools such as Canva and Wix as well as usage of recruiting databases such as LinkedIn, Monster, and Dice. I have learned how to effectively work well with others and accomplish assigned tasks while maintaining an organized approach.

Experience

1. Marketing Manager Event Coordinator

   Retire Right Wealth Management

   Aug 2022 — Present

   Create and manage innovative content for the website and all social media marketing platforms to generate leads• Lead digital ad campaigns for services and events on Google Ads, Facebook, and LinkedIn platforms• Distribute monthly marketing reports showing achievement of critical metrics regarding lead generation, content creation, website traffic, and other KPIs• Design and implement direct mail campaigns, resulting in a 10% increase in client acquisition• Coordinate and schedule all company events such as seminars, classes, and client appreciation events along with sourcing all necessary caterers and venues

Education

• University of Cincinnati

  Bachelor of Arts - BA, Communication, General

  2018 — 2022