Lexi Cruz

Account Executive @Presence

Boulder, CO, US

At PRESENCE Marketing, I manage and grow business for leading natural and organic brands at the headquarters level with two key retail partners: Thrive Market and Natural Grocers (NGVC). I serve as the strategic link between our brand partners, retailers, and distributors—owning the sales process from product presentation to promotional execution and performance analysis.For Thrive Market, I specialize in e-commerce-focused growth strategies, aligning digital promotions, clean label innovations, and curated brand storytelling with their unique online member model. With Natural Grocers, I focus on tailored in-store programs, category management, and maintaining alignment with NGVC’s high ingredient standards and wellness-driven mission.Across both accounts, I lead line reviews, promotions, manage launches, and track KPIs to ensure data-driven decisions and measurable results. I leverage tools like SPINS, Nielsen, Power BI, and distributor reporting to identify white space opportunities and refine strategies.I thrive at the intersection of analytics and creativity—building strong relationships with buyers, brand partners, and cross-functional teams while driving long-term value for every stakeholder.Core Competencies:• HQ Sales Strategy – Thrive Market & Natural Grocers• Natural/Organic CPG Expertise• Promotional Planning & ROI Analysis• E-Commerce + Brick & Mortar Retail Execution• Category Reviews & New Item Launches• SPINS / Nielsen / Power BI • Brand + Distributor Relationship Management• Cross-Functional & Internal Collaboration• Trade Show + Industry Event Participation

Point Loma Nazarene University

Bachelor of Science (B.S.)