Lexie Noyes

About Lexie Noyes

Hi, I’m Lexie! I\'m a creative copywriter and content marketing strategist with a knack for writing, design, and brand strategy. I love to brainstorm original ideas and bring concepts to life by pairing words, design, data, and imagery that bring content to the next level.

Experience

1. Senior Content Marketing Specialist

   SpotHero

   Oct 2019 — Present · Chicago, IL, US

   Responsible for creating consumer and talent content marketing strategies, researching trending topics, analyzing keywords, writing and designing comprehensive web content in a way that engages the reader and encourages engagement- Write and publish external-facing content in a unique and engaging brand voice- Ensure grammatical accuracy, message clarity, and a consistent style and brand voice throughout all external-facing content- Plan, write, and publish content to the company\'s organic social media channels- Write, design, and publish pages through content management systems such as Prismic and Wordpress- Direct content requests across departments and communicate with internal stakeholders- Conduct industry-specific keyword research to conceive unique editorial strategy- Work cross-functionally with engineering, product, and human resource teams to ensure best practices and overall brand conformity- Write effective page titles and meta descriptions, complete with calls to action, to \"win the click\" over competitors in search engine ranking- Track and record movement amongst search engine result pages and make content suggestions based on data- Support partnerships by inserting HTML snippets to track click through rate and affiliate revenue

Education

• Rochester High School

  High School

  2010 — 2014

• Southern Illinois University Edwardsville

  Bachelor’s Degree, Mass Communication/Media Studies

  2014 — 2018

Skills

• Sales
• Marketing
• Advertising
• Customer Service
• Social Media