Lexi Boese
8+ Years Scaling Startups & Legacy Brands | Fractional CMO | Data-Led, ROI-Focused Marketing Leader
- Role
- Fcmo at Savvy Training & Consulting, Inc
- Location
- Albuquerque, NM, US
- LinkedIn followers
- 500 followers
About Lexi Boese
I have worked with a variety of incredible clients including but not limited to; Adidas…
Experience
Fcmo
Savvy Training & Consulting, Inc
Mar 2024 — Present · Denver, CO, US
At Savvy, I bridge the gap between legal tech innovation and real-world adoption in law firms. I lead cross-functional initiatives that position Savvy’s LMS, the SavvySMART Content Library, and legal-specific training services as essential tools for efficiency, compliance, and productivity within law firms.My role spans strategy, execution, and customer impact:Product Marketing & Positioning: Developed content strategies and collateral that elevate Savvy’s legal-specific LMS and content asset library, from assessment guides to webinars and rollout kits.Campaign Development: Built quarterly content and webinar campaigns aligned with legal trends, AI education, and cybersecurity—driving inbound traffic, lead generation, and thought leadership.Sales Enablement: Created proposal templates, landing pages, case studies, and sales messaging that directly support pipeline growth and white-glove support positioning.Customer Journey Optimization: Led automation and CRM integration projects to streamline onboarding, engagement, and retention—ensuring that every client touchpoint reflects the Savvy brand promise: save time, stay compliant, and empower your team.Partner Management: Worked with key partners like KnowBe4, Procertas, and LearnUpon to expand our product offering and enhance the value law firms get from our LMS.Whether crafting a public-facing message or refining internal systems, I focus on one goal: helping law firms use training as a lever for measurable business results.
Education
Pepperdine Graziadio Business School
Data Analytics Certification
Pepperdine Graziadio Business School
MBA Certification
The University of New Mexico
Bachelor of Arts (B.A.)
Skills
- Storytelling
- Customer Service
- Social Media Marketing
- Marketing
- Newsletters
- Advertising
- Management
- Fundraising
- Leadership
- Google Analytics
- Motivational Speaking
- Event Planning
- Social Media
- Public Speaking
- Microsoft Office
- Sales
- Team Leadership
- Social Networking
- Creative Writing
- Strategic Planning
- Creative Services
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