Alexis Schnell

Digital Marketing Specialist, Social Media Strategic Lead @SE Advisory Services

Louisville, KY, US

Develop and Implement Digital Communication Strategies: Create and execute comprehensive digital marketing plans, including social media, email marketing, and paid promotion campaigns, to boost brand awareness, engagement, and lead generation.• Lead Paid Promotion Best Practices: Oversee and orchestrate paid promotion strategies, establishing best practices, engaging with and enabling teams to reach their goals, and monitoring performance metrics to optimize strategy.• Design and Execute Email Marketing Campaigns: Develop and manage targeted email campaigns, including content creation, list segmentation, and performance analysis, to drive engagement and conversions.• Implement Social Media Strategies: Plan and execute social media campaigns across various platforms to increase brand visibility and generate leads.• Analyze and Report on Campaign Performance: Monitoring and evaluating the effectiveness of digital marketing efforts using analytics tools and KPIs to inform future strategies and optimize ROI.• Leverage AI Technologies: Utilize available artificial intelligence (AI) tools and platforms to enhance efficiency, improve decision-making, and optimize workflows within the role.• Collaborate with Internal Teams: Working closely with marketing team members and other departments to ensure that digital communication efforts aligned with overall company goals and messaging, and promote Schneider Electric\'s commitment to sustainability.• Stay Informed on Industry Trends and Best Practices: Staying up-to-date with the latest digital marketing trends, tools, and techniques, particularly within the B2B and sustainability sectors.

West Virginia University

Concentration in Management

Ball State University

Bachelor of Arts (BA)

University of Louisville

Bachelor of Science (B.S.)

New Albany Senior High School

Diploma with Academic Honors

West Virginia University

Master of Science - MS