Lexi Mericle
B.B.A. Marketing & Event Management Student at the University of Iowa | Tippie College of Business
- Role
- Brand Advocate at Strategic Group
- Location
- Las Vegas, NV, US
- LinkedIn followers
- 500 followers
About Lexi Mericle
I am a fourth-year year at the University of Iowa, majoring in Marketing through the…
Experience
Brand Advocate
Aug 2025 — Present · Iowa City, IA, US
As a Brand Advocate with The Strategic Group, I promote and market premium alcohol brands by visiting bars and engaging directly with customers. My role focuses on creating fun, memorable experiences, educating patrons about the brand, and building loyalty and awareness. I work closely with bar staff and management to execute promotions, host tastings, and ensure a positive brand presence. This position has strengthened my people skills, confidence, and ability to represent a brand in a lively, fast-paced environment.
Education
The University of Iowa Tippie College of Business
Bachelor of Business Administration - BBA, Marketing
2022 — 2026
St. Edmond Catholic School
High School Diploma
2022
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