Lexi Mercer
Marketing Director at Builder\'s Discount Center
- Role
- Marketing Director at Builder\'s Discount Center
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
Experience
Marketing Director
Apr 2021 — Present
Work closely with senior leaders to build social media strategy centered on increasing brand awareness and consumer engagement- Create and optimize search, social, and display campaigns- Build target audiences using demographics and affinity audiences- Identify brand position and growth opportunities via keyword & competitive research- Optimize content and landing pages to improve engagement & conversion rates using WordPress- Create digital media and training videos using Canva.
Education
University of North Carolina at Chapel Hill
Certification, Digital Marketing
2022 — 2023
Elon University - Martha and Spencer Love School of Business
Bachelor of Business Administration - BBA
2016 — 2020
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