Lexi Davis
Marketing Specialist + Account Management
- Role
- Account Manager at On Board Experiential
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Lexi Davis
Strategic brand marketer with 7+ years of experience creating culturally driven, city-led…
Experience
Account Manager
Aug 2024 — Present · Los Angeles, CA, US
Lead nationwide Nike retail activations, overseeing strategy, creative execution, and cross-functional alignment to showcase new footwear and apparel innovations. Drove measurable increases in store traffic through integrated campaigns including product trialing, influencer engagement, and live entertainment.• Oversee influencer strategy and execution within national activation programs, managing end-to-end communications, talent sourcing and styling, on-site logistics, and content deliverables to ensure brand alignment and campaign success.• Led sponsorship strategy for Nike Women’s Race Series: After Dark Tour, securing $550K+ in revenue and over 530K in-kind product units, positioning the event as a marquee experiential moment in Nike\'s 2025 brand calendar.• Owned end-to-end brand partnership lifecycle: developed outreach strategy, led contract negotiation, managed creative alignment, and executed on-site activations with 15+ national brands.• Directed cross-functional collaboration between production, creative, logistics, and Nike stakeholders to ensure brand alignment and premium execution.• Created sponsor playbooks, campaign decks, and recaps showcasing KPIs, engagement metrics, and ROI to reinforce partner value and consumer impact.
Education
University of Miami
Broadcast Journalism
2015 — 2016
University of Southern California
Bachelor’s Degree
2016 — 2019
Santa Monica High School
3.9 GPA
2013 — 2015
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