Lexi Carrasco
E-commerce Marketing Coordinator at Congo Brands Alani Nu Prime Stori 3d @Alani Nutrition
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WORK HISTORY
E-commerce Marketing Coordinator at Congo Brands Alani Nu Prime Stori 3d @Alani Nutrition
Draft monthly listening reports & analyze data; Apply findings from this data to future initiatives -Stay informed about the market, competitors, e-commerce trends, platform features, and best practices -Organize monthly calendars and assets -Assist with completing briefs for upcoming campaigns -Ensure campaign messaging is consistent across platforms, and submit requests for content -Proactively anticipate upcoming content needs, gaps, and requests that will need to be made by the creative team -Manage Shopify store, implementing front-end (non-code) updates for product pages, landing pages, collection pages, assist with product launches and SEO -Manages product uploads, including approved product descriptions, bullet points, product features, images, site tagging and URLs -Assist with quality assurance -Assist with eCommerce reporting including daily sales, monthly item selling reports and more -Monitor the design and functionality of the website -Collect and provide weekly feedback on website data, functionality, and user experience -Working closely with team members across the marketing, sales, customer service departments and other teams to help streamline operations and find efficient processes -Optimize landing pages for paid traffic campaigns and other marketing initiatives
EDUCATION
Yakima Valley College
Associate of Arts - AA
Washington State University
Bachelor's degree, Fashion Merchandising, Design and Textiles
ABOUT LEXI CARRASCO
Hi, my name is Lexi Carrasco and I am an E-commerce Coordinator at Congo Brands. With a solid background in e-commerce and marketing space, I specialize in managing online stores, coordinating marketing campaign decks, company reports, project management and analyzing sales data. My objective is to increase sales and enhance customer satisfaction through the implementation of inventive tactics and technology. At Congo Brands, I collaborate closely with my team to guarantee seamless e-commerce operations and stay current with industry developments and advancements. Skills and Abilities-Proficient in Excel, Microsoft Word, and PowerPoint -Experienced in Vendor Setup and Shopify -Knowledgeable in Google Analytics and Brand Marketing -Skilled in Vendor Relationship Management and Project Management -Expert in Ecommerce and Ecommerce Marketing -Adept in Event Management and Fashion Buying -Proficient in Merchandise Specialist and Merchandising -Experienced in Fashion Styling, Trend Forecasting, and Social Media Management
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