Lex Nguyen
Product Marketing @ Amazon
- Role
- Global Amazon Business Ads Marketing Lead, Amazon Ads at Amazon
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Lex Nguyen
Experienced Marketer in Tech and CPG. I worked with B2C Brand Management, Marketing Communication, B2B Marketing, Strategy, Life Cycle Marketing, and more.
Experience
Global Amazon Business Ads Marketing Lead, Amazon Ads
Mar 2025 — Present · Seattle, WA, US
Led the Global First-Party Content Strategy for SMB Advertisers on Amazon Ads.• Developed and launched knowledge resources to empower global advertisers in maximizing their success with Amazon Ads. • Collaborated with cross-functional teams to enhance content delivery and engagement for small and medium-sized businesses.
Education
Duke University - The Fuqua School of Business
Master of Business Administration - MBA, Marketing
2017 — 2019
RMIT International University Vietnam
Bachelor of Commerce (B.Com.), Commerce
2006 — 2009
Quoc Hoc Hue
High school diploma
2003 — 2006
Skills
- Trade Marketing
- Brand Management
- Marketing Strategy
- Teamwork
- Product Mix Development
- Brand Activity Planning
- Product Development
- Market Research
- Managing PR, Activation, Ooh, Digital, Etc...
- Customer Insight
- Budget Management
- Budgets
- Business Strategy
- Fmcg
- Social Media Marketing
- Aw Development
- Market Planning
- Management
- Strategic Planning
- Leadership
- Marketing Communications
- Marketing
- Brand Communication Asset Creation
- Negotiation
- Marketing Management
- Product Launch
- Sales
- Team Leadership
- Brand Audit
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