Lexa Keenen

About Lexa Keenen

I earned a BFA in Graphic Design in 2015 and began my career in branding and advertising before pivoting into product design for software. As my work evolved, I became increasingly drawn to the systems behind great design — how teams collaborate, how decisions connect to outcomes, and how intentional leadership elevates the work. That progression naturally led me into management.As a leader and as a designer, I believe that ideas have real value when they are connected to a purpose that benefits people. The team’s goals become my goals. Whether the focus is contributing to the business bottom line, navigating a complex project, or stewarding someone’s next career step, I show up as a partner and champion.My zone of genius is galvanizing cross-functional teams to work together and see a project through to the end. I do this by building strategic relationships, identifying opportunities to enhance our team’s efficiency and effectiveness, and championing the end user’s experience — because aligned teams multiply impact.Plus, I have a demonstrated ability to grind when it’s time. As a long-distance runner, I’m no stranger to enduring the pain cave. Ask me about my self-organized, four-day ultra marathon event around Mt. Rainier.

Experience

1. Ux Manager

   Brooks Running

   May 2022 — Present · Seattle, WA, US

   In this role, I drive career development and manage a team of UX designers, oversee design projects across various devices in Figma, and implement Design Ops processes to enhance team efficiency. Additionally, I lead cross-department initiatives, maintain UX roadmaps, and cultivate strategic partnerships to drive UX-focused projects and identify new business opportunities, keeping the customer (runner) at the center of it all.• Driving career development and managing a team of UX designers, including hiring and performance management.• Leading UX research and insights generation.• Overseeing design of systems, patterns, and assets for various devices in Figma.• Implementing Design Ops processes to improve team efficiency.• Fostering relationships with contractors and vendors.• Participating in Voice of Customer and CRO programs as a stakeholder.• Leading cross-department initiatives, including transitioning from Sketch to Figma.• Maintaining UX roadmap with product managers for stakeholders.• Communicating across departments to drive UX-focused projects.• Creating strategic partnerships to identify new business opportunities.• Planning workshops and events to promote team building and culture.• Participating in management and leadership trainings at Brooks.

Education

• General Assembly

  User Experience Design

  2016 — 2016

• General Assembly

  Web Development

  2017 — 2017

• Auburn University

  Bachelor of Fine Arts (B.F.A.), Graphic Design

  2011 — 2015

Skills

• Indesign
• Mac
• User Interface Design
• Fitness
• Experience Design
• Graphic Design
• Branding
• Interaction Design
• User Experience Design
• Sketch
• Creative Problem Solving
• Logo Design
• Illustration
• Typography
• Social Media
• Packaging
• Keynote
• Facebook
• Illustrator
• Visual Communication
• Corporate Identity
• Wordpress
• Concept Development
• Teaching
• Adobe Creative Suite
• Branding
• Photography
• Brand Development