Lewis S.

About Lewis S.

Marketing professional with expertise in marketing strategy development, campaign execution, creating effective business development plans, digital communication & implementation success with marketing initiatives across multiple platforms. Over 23 years of experience in marketing and business development. Proven business performance & expertise in meeting & exceeding sales & profit goals in emerging markets.

Experience

1. Digital Marketing Specialist

   Onco360 Oncology Pharmacy

   Jun 2020 — Present · Houston, TX, US

   Plan and deliver CRM and Marketing Automation strategies across the company encouragingcustomer retentionand customer loyalty.• Conduct in-depth research to identify new market opportunities to support campaign creations.• Track, measure, and evaluate marketing outcomes and campaign impact to business and brand• Use consumer feedback to ensure client satisfaction.• Ensure brand alignment to increase brand awareness and equity.• Leverages brand positioning and customer insights to implement compelling, insight-drivenmarketing campaigns.• Leads cross-functional project teams from idea generation/business case development throughcommercialization to deliver viable concepts that are driven by brand strategy, marketplacedynamics and business objectives.• Responsible for the long-term website(s) planning and ongoing execution.• Identifies a pipeline of fresh, creative ideas that drive incremental growth including new productdevelopment, messaging, channel, business model, or service innovation or new strategicopportunities.• Develop business cases to support new marketing strategies, projects and marketing plans.• Supports sales force, managed care, operations, corporate and trade teams by leadingmarketing initiatives, brand guidance, and campaign efforts.

Education

• Southwest Baptist University

  Bachelors, Biology

  1988 — 1992

• Missouri University of Science and Technology

  Biology, Biology

  1988 — 1989

• Southwest Baptist University

  Bachelor of Science, Biology

Skills

• Keyword Research
• Start-Ups
• Web Design
• Affiliate Marketing
• Brand Development
• SEO
• Smo
• Mobile Marketing
• Sales
• Online Advertising
• Email Marketing
• Social Media Marketing
• Sem
• Ppc
• Management
• Online Marketing
• Marketing
• Web Analytics
• E-Commerce
• B2b
• Leadership
• Market Research
• Advertising
• Public Relations
• Social Media
• Website Development
• Link Building
• Web Marketing
• Lead Generation