Kelly Lewis
Manager, Crm Marketing @Domino's
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WORK HISTORY
Manager, Crm Marketing @Domino's
Detroit, MI, US
Drove CRM channel strategy and execution across email, push, and SMS, reaching national customer base daily through aligned campaigns and optimized creative and dynamic content→ Generated incremental revenue via A/B testing and precision-timed, personalized messagingActivated data-driven campaigns by leveraging marketing tech stack (ESP, CDP, CDN, DAM) in partnership with data and agency teams→ Uncovered and closed system/process gaps to enable test-and-control and holdout frameworks, boosting insights and performanceScaled team impact and cross-functional alignment for CRM, overseeing 1 direct report and 15+ agency FTEs→ Increased program visibility and business impact by driving clear ownership, shaping strategy, and influencing key decisions
EDUCATION
University of Michigan
Minor, Community Action & Social Change
Novi High School
High School, General
University of Michigan - Stephen M. Ross School of Business
Bachelor of Business Administration (BBA), Business, Management, Marketing, and Related Support Services
SKILLS
ABOUT KELLY LEWIS
Ambitious and collaborative marketing leader with proven cross-industry experience in promotional strategy, go-to-market launches, and brand management. Skilled in partnering cross-functionally to develop, execute, and optimize marketing initiatives that drive measurable results and achieve key business KPIs. Known for combining strategic thinking with strong project management, executive communication, and data-driven decision-making. Passionate about leveraging these strengths to create meaningful impact.
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