Lewis Edwards
Digital Marketing Specialist @Leadpoint Digital
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WORK HISTORY
Digital Marketing Specialist @Leadpoint Digital
Roanoke, VA, US
As a Digital Marketing Specialist at LeadPoint Digital, I support the execution of multi-channel digital marketing programs for a diverse range of clients. I work closely with Account Managers and the Director of Account Management to help deliver results-driven strategies across SEO, digital advertising, email marketing, social media, and content management.My responsibilities include executing SEO initiatives such as keyword research, on-page optimization, SEO writing, organic link building, and local profile management. I also assist with digital advertising efforts, including ad copy creation, keyword selection, budget management, and landing page optimization to improve campaign performance.I support email marketing through HTML email development, list building and segmentation, workflow support, and KPI tracking. In addition, I help manage social media by writing and scheduling posts, creating and editing visual assets, and monitoring engagement across platforms, including Facebook, Instagram, LinkedIn, and YouTube.I regularly update website and landing page content using platforms such as WordPress, Squarespace, and Shopify, and review marketing dashboards to help identify trends and make data-informed recommendations. I have hands-on experience using Google Ads, Meta advertising platforms, and Canva, and have also helped implement new tools, including Uberall for local listings management and SE Ranking for SEO tracking and performance reporting.
EDUCATION
North Penn Senior High School
High School Diploma
Roanoke College
Master of Business Administration - MBA, Business Administration and Management, General
Roanoke College
Bachelor of Business Administration - BBA, Marketing
ABOUT LEWIS EDWARDS
I am a Digital Marketing Specialist at LeadPoint Digital with an MBA from Roanoke College and a background that bridges creative content development with strategic marketing execution.My career spans experiences in digital marketing, brand strategy, and visual storytelling. I founded and manage Lewis Edwards Photography, where I developed expertise in building client relationships and delivering high-quality visual content. Additionally, my work with organizations such as Solesis and Secant Group strengthened my ability to craft and implement marketing initiatives that drive measurable outcomes.I am passionate about leveraging data-driven insights to inform creative strategies, enhance brand presence, and achieve business objectives. My previous leadership experience has equipped me with strong communication, project management, and problem-solving skills that I bring to every professional setting.I welcome opportunities to connect with fellow professionals and organizations focused on impactful marketing and business growth.
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