Lewis Davies

Senior Manager Channel Sales, Commercial Ecommerce @Microsoft

London, GB

In my current role, I lead the development and execution of eCommerce strategies that drive digital revenue growth across multiple online platforms. My responsibilities span both strategic planning and hands-on delivery, with a focus on scaling digital sales, improving customer experience, and enabling partner success.Key Responsibilities- Own end-to-end eCommerce channel performance, including forecasting, reporting, and optimisation across key digital routes to market- Lead cross-functional initiatives to improve digital merchandising, product visibility, and conversion rates- Collaborate with marketing, operations, and product teams to align digital campaigns with commercial goals- Evaluate and implement AI-driven tools to enhance sales forecasting, automate reporting, and personalise partner engagement- Manage relationships with key stakeholders across the business to ensure alignment on digital growth priorities.Selected Achievements- Architected and executed a global customer acquisition strategy that delivered millions in new revenue by optimising the marketing mix and launching new products- Led the business continuity response to a critical vendor bankruptcy, steering the strategic selection of a new Merchant of Record and managing the integration budget with zero overruns- Developed and presented business reviews (QBRs) on channel performance, forecasting, and budget allocation to senior leadership- Engineered a strategic restructure of the global PPC program, resulting in a significant month-over-month increase in new license sales while improving cost efficiency- Drove the CRO roadmap, delivering a double-digit uplift in both conversion rate (CVR) and revenue per user (RPU).

eBusiness School

SEO, SEM, PPC

University of Cambridge Distance Learning

Postgraduate Diploma

University of Derby

CIM

European Academy of Direct and Digital Marketing (EADIM)

Direct Marketing

Nottingham Trent University

Bachelors

Language School - Osaka, Japan

Japanese Language Proficiency Test 3-Kyu