Alexandra Lewis
Paid Media Lead @Arcade Studios
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WORK HISTORY
Paid Media Lead @Arcade Studios
Vancouver, BC, CA
EDUCATION
British Columbia Institute of Technology
Bachelor of Business Administration - BBA, Business, Management, Marketing, and Related Support Services
Douglas College
General Studies
British Columbia Institute of Technology
Marketing Management Communications Option, Marketing/Marketing Management, General
SKILLS
ABOUT ALEXANDRA LEWIS
Alex supports Later\'s paid acquisition program as a Performance Marketing Specialist. She is responsible for supporting Later\'s user acquisition, ad campaign optimization, user growth, and retention across paid channels, from strategic planning to execution to analysis. In addition, she also provides the Growth Team the data and insights they need to make informed decisions about our digital marketing strategy. Coming from an agency background in social media and digital marketing, Alex is well versed in the strategy development/ execution and management of social and digital campaigns.
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