Lewis Richards
Senior National Account Manager E-commerce & Off-trade @Mangrove Global Ltd
Signup · Get unlimited contacts
WORK HISTORY
Senior National Account Manager E-commerce & Off-trade @Mangrove Global Ltd
National responsibility for e-commerce and off-trade customers, including grocery multiples, cash & carry and key online partners.Own and deliver joint business plans, promotional strategies and commercial negotiations across national accounts.Lead omnichannel strategy to align brand positioning, pricing, ranging and activation across online and physical retail.Collaborate closely with brand owners, marketing, supply chain and senior leadership to drive profitable and sustainable growth.Provide insight-led recommendations using sales data, market trends and performance reporting.
EDUCATION
Liverpool John Moores University
Bachelor of Applied Science (BASc), Computer Games and Programming Skills
SKILLS
ABOUT LEWIS RICHARDS
Commercially driven Senior National Account Manager with extensive experience across e-commerce, grocery, cash & carry, specialist retail, wholesalers and on-trade within the premium drinks sector.Currently at Mangrove Global, where I lead national e-commerce accounts and, from January 2026, expanded into broader off-trade responsibility including grocery multiples and cash & carry. My role focuses on building aligned omnichannel strategies that balance brand ambition with commercial delivery, from ranging, pricing and promotions through to content, activation and long-term joint business planning.I have a strong track record of-Developing and growing national accounts in fast-paced, entrepreneurial environments-Launching and scaling premium brands across online and physical retail-Acting as a trusted commercial partner to brand owners, retailers and internal stakeholders-Using data, insight and market understanding to drive sustainable, profitable growth.Known for a collaborative and pragmatic approach, I’m equally comfortable operating at strategic level or rolling up my sleeves to execute. I take pride in building long-term relationships, developing people around me and helping brands succeed across an increasingly complex retail landscape.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.