Lewis Gregory
Graphic Design Creative @White Rose Education
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WORK HISTORY
Graphic Design Creative @White Rose Education
Currently working within an internationally recognised, purpose-driven organisation focused on delivering world-class education for everyone, everywhere.Working in close partnership with marketing leads and directors to shape creative direction, campaign thinking and brand execution across UK and international markets.Responsible for creative direction and brand identity and visual direction across marketing, campaigns and core brand touchpoints, ensuring clarity, consistency and quality at scale.Acting as a senior creative partner to stakeholders, translating strategy and purpose into strong, effective creative, while building creative systems, standards and workflows that enable business and brand growth.Key areas of focus:Creative direction and brand identity ownershipCampaign development alongside marketing leadershipStrategic cross-functional collaboration at lead and director levelImproving creative briefing, triage and delivery modelsBalancing creative ambition with commercial and brand objectivesBringing over a decade of senior creative experience from brand-led, purpose-driven organisations, focused on building clear, effective brands that genuinely connect with people.
EDUCATION
Stockport Institute of Higher Education
BA HONS
SKILLS
ABOUT LEWIS GREGORY
Creative leader with over 15 years’ experience shaping brands across both in-house and agency environments.Currently working at White Rose Education, partnering closely with marketing leads and directors to shape creative direction, campaigns and brand execution across UK and international markets, supporting a purpose-led mission to deliver world-class education for everyone, everywhere.Previously Creative Manager at Leeds Building Society, where I played a key part in creative brand evolution, rolled out strategy and delivered high-impact, multi-channel campaigns. This included external work that strengthened brand visibility and impact, alongside developing engaging internal comms to support colleagues. Before that, I spent five years at Yorkshire Building Society as Creative Services Team Leader, owning the brand identity and leading creative delivery across brand & campaign development, internal projects and agency/supplier management.Earlier in my career, as Art Director at The Black Hole, I delivered integrated campaigns for brands including Argos, William Hill, Bupa and Clydesdale Bank, and supported new business wins such as Yorkshire Cancer Research and Homebase.Awarded Young Creative Excellence early in my career and nominated for multiple Chip Shop Awards, I bring proven experience leading brand and campaign work across ATL, BTL, digital and fully integrated activity in both B2C and B2B environments.I’m motivated by purpose-driven brands, strong collaboration and inclusive, supportive leadership, believing that clear creative direction and well-crafted brands play a vital role in meaningful change.Specialties:Creative Direction · Brand Leadership · Campaign Development · Copy Development · Internal Communications · Art Direction · Design · ATL · BTL · Digital · Social · B2C · B2B · Team Leadership · Strategy
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