Lewis Forman
Digital Marketer | Account Management/Director | Digital Strategy
- Role
- Account Director, Performance Marketing at Iris London
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Lewis Forman
With over a decade of experience in digital marketing strategy, media planning, and account leadership, I have successfully driven measurable growth for top-tier clients across industries, including automotive, healthcare, technology, finance, and education. I specialize in developing data-driven, omnichannel strategies that optimize performance, increase efficiency, and maximize ROI.Key Achievements & Impact- Optimized Media Performance: Led the development of a $50M+ annual media budget, achieving a 10% increase in hiring KPIs while reducing media spend by 25% YoY through strategic omnichannel planning across broadcast, streaming (OTT), paid search, social, display, and organic/earned media- Driving Business Growth: Spearheaded targeting and messaging enhancements for high-volume hiring locations, resulting in a 10% YoY increase in acquisitions for a Fortune 500 client- Innovation & Process Improvement: Redesigned digital advertising strategies across Google, Meta, YouTube, and programmatic platforms, introducing A/B testing, automation, and API-integrated reporting, increasing operational efficiency and insights- Revenue Expansion & Client Success: Introduced new paid media options for e-commerce, leading to a 15% increase in agency revenue, while also supporting new business development and organic client growth- Leadership & Team Development: Built and mentored high-performing teams, creating learning and development opportunities in digital media for internal teams and agency partners.I thrive on solving complex marketing challenges, leveraging data to make informed decisions, and driving digital transformation through innovation and collaboration. Always eager to connect and explore new opportunities to push brands forward in an ever-evolving digital landscape.
Experience
Account Director, Performance Marketing
Mar 2025 — Present · Boston, MA, US
Strategy and CPG client alignment for search and CRM based activities within a larger IAT (Integrated Advertising Team) structure. Development of content plans and interagency collaboration work. Management and professional development of junior team members including media and account management functions.
Education
University of Southern Maine - School of Business
Business Administration, Business
2003 — 2005
Stonehill College
Bachelor of Arts, Mass Communications
1991 — 1995
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