Marek Lewandowski
Digital Marketing Technology Enablement Change & Adoption Manager @德勤
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WORK HISTORY
Digital Marketing Technology Enablement Change & Adoption Manager @德勤
Edinburgh, GB
I lead a diverse global team of Digital Marketing Change Managers dedicated to driving digital transformation across the organization. As part of the Digital Experience team, we help shape Deloitte’s global digital strategy and overrsee our digital ecosystem and flagship platforms like Deloitte.com. In my current role, I: Manage and mentor a team of Digital Marketing Change & Communications Managers, and support a vibrant and diverse community of digital marketers worldwide. Lead change management initiatives, from initial vision through to post-launch adoption and performance tracking. Develop and execute comprehensive digital strategies focused on user experience, organic growth, and conversion optimization. Provide strategic training and guidance on key digital marketing tools and systems, including Deloitte.com (AEM), SEO, analytics, email marketing, and internal communications. Partner with international marketing teams to launch and scale modern, data-driven digital marketing solutions. Collaborate closely with Product, Design, Operations, and Technology teams to develop innovative features that enhance customer experience and drive business growth. Support internal communications efforts, ensuring alignment with our digital marketing goals and boosting employee engagement. Work cross-functionally to ensure Deloitte\'s digital platforms are continuously optimized for maximum impact. Stay ahead of emerging trends to keep Deloitte’s digital presence cutting-edge, competitive, and on-brand.I\'m passionate about combining strategy, innovation, and collaboration to elevate the digital experience for Deloitte and our clients.
EDUCATION
University of Stirling
Master of Letters (M.Litt), English Studies
University of Warsaw
Master of Arts (M.A.), English Language and Literature/Letters
SKILLS
ABOUT MAREK LEWANDOWSKI
I bring over a decade of experience driving digital transformation, optimizing user experience, and delivering high-performing digital marketing strategies in global professional services organizations. I lead diverse teams and collaborate with cross-functional stakeholders to build digital marketing programs that enhance client experience, amplify brand, and drive measurable growth.My expertise spans the full digital marketing lifecycle - from strategic vision and change management to hands-on execution and performance optimization. I have successfully shaped global digital strategies, overseen flagship platforms like Deloitte.com, KPMG.com, Prudential.co.uk, and empowered communities of digital marketers worldwide through training, enablement, and best-practice sharing. With a data-driven approach and commitment to innovation, I specialize in bridging the gap between marketing vision and technical execution, ensuring digital ecosystems deliver maximum impact.I am passionate about combining bold, adaptive leadership with collaborative execution to elevate digital experiences and keep organizations at the forefront.Core Areas of Expertise:• Strategy: Digital Marketing Strategy, Digital Transformation, SEO Strategy, Content Strategy, Website Optimization• Execution: Change Management, Campaign Management, Analytics & Insights, Conversion Rate Optimization (CRO), Multi-Channel Marketing• Technology: Marketing Technology (MarTech) Enablement, Adobe Experience Manager (AEM), Google Analytics, Adobe Analytics, CRM Platforms, ServiceNow, WalkMe• Growth: Brand Management, Content Marketing, Demand Generation, Social Media Marketing, Lead Generation• Leadership: Global Team Leadership, Stakeholder Engagement, Training & Enablement, Cross-Functional Collaboration, Community Building
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