Levetta Futrell

Vice President, Entertainment Industry Relations @Atlanta Hawks

US

Key Responsibilities & Achievements:• Lead the highest-selling Faith & Family Night group ticket sales in team history.• Member of the team that developed the organization’s influencer/content creator strategy.• Spearhead strategic direction to integrate the entertainment industry and creative communities into the brand narrative and business goals.• Identify and executed integration opportunities with television and film, enhancing brand visibility across platforms.• Cast and book talent across TV, film, music, sports, fashion, and influencer spaces for content and voiceover projects.• Oversee celebrity courtside seating experiences with high-profile names including Millie Bobby Brown and Spike Lee.• Secure music artists such as Gucci Mane, Lunay, Marvin Sapp, Ne-Yo, and Yacht Rock Revue for in-game performances.• Collaborate with the Business Affairs team to establish best practices for talent negotiations, contracts, terms, and riders.• Manage logistics, gear ordering, and artist itineraries while serving as the main point of contact for all live performance bookings.• Cultivate and maintained strong relationships with talent reps, managers, publicists, and agents.• Lead the product placement initiative to secure Hawks apparel in live performances, music videos, and film/TV projects.• Manage a $250K+ annual entertainment budget to maximize ROI on entertainment and celebrity engagement efforts.• Handle VIP gifting for talent, executives, and performers.• Assist in booking the arena for film and TV productions, contributing to non-game revenue opportunities.

Northern Illinois University

Bachelor of Arts (B.A.)