Gail Ballantyne
B2B Marketing leader skilled in content creation, digital distribution, and measurement.
- Role
- Vice President of Demand Generation at Exiger
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Gail Ballantyne
Analytical and creative digital marketing professional experienced in leading marketing teams that understand market needs, drive demand through thought leadership, and generate revenue. Former journalist skilled in message creation and using content to engage audiences. MBA with concentration in marketing. Excellent written and verbal presentation skills.Specialties: Content marketing/digital strategy and execution, market research and competitive analysis, project management, demand generation, social media and marketing automation strategy and management, measuring marketing performance and tracking campaign ROI.
Experience
Vice President of Demand Generation
Feb 2024 — Present · Washington, DC, US
Education
University of Virginia Darden School of Business
MBA, Marketing
Mount Holyoke College
Bachelor of Arts - BA, American Studies
American University
Washington Semester in Journalism
Skills
- Digital Marketing
- Social Media Marketing
- Product Marketing
- Lead Generation
- Social Media
- Strategic Partnerships
- Competitive Analysis
- Marketing
- Awesomeness
- Brand Management
- Content Marketing
- Thought Leadership
- Content Strategy
- Demand Generation
- Product Management
- SEO
- Corporate Social Media
- Strategic Communications
- Eloqua
- Pardot
- Marketing Automation
- Marketing Operations
- Crm
- Salesforce.com
- Hootsuite
- Marketing Strategy
- Management
- Customer Relationship Management (Crm)
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