Letizia Cairoli
Affiliation Analyst & Account Manager @lastminute.com
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WORK HISTORY
Affiliation Analyst & Account Manager @lastminute.com
Affiliation Analyst & Account Manager with responsibility for affiliate strategy and budget allocation across Italy and Nordics.Performance optimization, profitability, and scalable growth in a tech-focused company.Main responsibilities:Management and development of the Affiliate Marketing channel for Italy and Nordics markets;Strategic planning and allocation of the affiliate budget, deciding how and where to invest across the affiliate network;Management of relationships with affiliates and strategic partners, with a focus on performance growth and optimization;Performance analysis of the affiliate channel through key KPIs;Continuous monitoring of results in a tech-driven, data-oriented environment;Data analysis to support business decisions and identify optimization and scaling opportunities;Collaboration with cross-functional teams (Marketing, Finance, Tech) to ensure alignment on strategy and goals.
EDUCATION
Università degli Studi di Milano
Laurea Magistrale LM, Comunicazione pubblica e d'impresa
Università Cattolica del Sacro Cuore
Master di 1° livello, Fare radio. Produzione e management dei prodotti radiofonici
Università degli Studi di Milano
Laurea triennale, Scienze umanistiche per la comunicazione
ABOUT LETIZIA CAIROLI
Full of energy, precise, positive. Always looking for a new stimulating context that will contribute to my personal and professional growth.Great passion for travels and music.With nearly 10 years of experience in the digital marketing field, I’ve built a solid background in:Affiliation MarketingPerformance Marketing Budget management Strategic planningAreas of expertise encompass- Ability to think analytically, and successfully develop and understand strategy- Demonstrated record of productivity and meeting deadlines- Ability to work effectively in fast-paced environments, with effective time-management and prioritization skills- Autonomous, flexible, and accustomed to growth- Excellent analytical and relationship-building skills- Excellent project management skills and a passion for coordinating across multiple projectsEducation- Master\'s Degree: Fare Radio. Produzione e management dei prodotti radiofonici- Master\'s Degree: Comunicazione pubblica e d\'impresa - Bachelor\'s Degree: Scienze Umanistiche per la Comunicazione
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