Letizia Barbieri
Marketing Specialist @SYNLAB Italia
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WORK HISTORY
Marketing Specialist @SYNLAB Italia
Corporate marketing division- Implementation of the marketing plan according to the Brand strategy and the business objectives- Execution of Brand activations- Coordination of the relationship with creative and media agencies- Marketing division budget monitoring- Tracking of the campaigns’ performances through a KPIs analysis, in collaboration with the Retail team- Collaboration with the Regional Marketing Specialists, the Product Manager, different business functions in Italy (e.g: Digital Innovation, Retail, B2B Sales, etc.) and with the Global Marketing division of Monaco HQ
EDUCATION
Università degli Studi di Pavia
Laurea triennale in management, 107/110
Università Cattolica del Sacro Cuore
Laurea magistrale LM in Management per l’impresa, Management, 110/110 with honours
ABOUT LETIZIA BARBIERI
2 years of experience in the Italian corporate marketing department at a multinational company, which is the European leader in the healthcare industry. I am a proactive and determined person with a keen eye for details, flexible, quick to pick up new skills and eager to learn from others. Thanks to my 3 years of experience in AIESEC I developed some important soft skills such as teamwork, team leading, time management, problem-solving and public speaking. My Bachelor\'s and Master\'s degrees in Management have made me a professional able to understand all the company dynamics.
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