Letitia Johnson
Travel and Leisure Luxury Marketing Expert, Podcaster and Life Skills Master.
- Role
- Manager, Trade Engagement & Events at Holland America Line
- Location
- Bedford, TX, US
- LinkedIn followers
- 500 followers
About Letitia Johnson
Proven leader guiding strategic planning, marketing plans and initiatives, creative development, ROI analysis, and sales development while managing budget and producing positive revenue. Engages with an entrepreneurial spirit and mindset with team members to think creatively and push marketing ideas and action for strong brand awareness and revenue growth.
Experience
Manager, Trade Engagement & Events
Sep 2023 — Present
Oversee trade communications and training/education as well as consortia events to support 158% YOY sales growth. • Lead team that focuses on events and education, steering product offerings and education development that best meet market demands and attracts new customers • Create education platforms and develop strategies to meet long-term needs of trade community• Coach managers on building trusting, candid relationships within their territories to enable productive development conversations
Education
Tarleton State University
Bachelor of Science - BS, Business/Corporate Communications
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