Leticia Carrion
Creative Services @Bronxnet Community Television
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WORK HISTORY
Creative Services @Bronxnet Community Television
Booking guests for public affairs programs, developing topic points, segment rundowns, and visual assets. Operating Telepromoter and Xpressions Graphic OC
EDUCATION
SUNY New Paltz
Bachelor of Arts , Digital Media Management & Programming
COOP Careers Fellowship
Digital Marketing
ABOUT LETICIA CARRION
Drawn to stories that reflect local communities, I discovered that behind each compelling narrative is data that reveals who’s watching, what resonates, and why it matters. In my goal to ensure audiences see what most speaks to them, I expanded my curiosity into digital platforms and strengthened my skills through production and media strategy.The NAB Leadership Fellowship fueled my passion for community storytelling, further enriched by my time at TelevisaUnivision. There, I uncovered local East Coast stories and built strategies to increase linear viewership by drawing connections and identifying patterns in Nielsen data. An interest in OTT and CTV led me to COOP, where I contributed to digital marketing campaigns and audience engagement strategies.From coordinating live public affairs segments at BronxNet to executing digital initiatives, I have honed the ability to connect creative vision with measurable results. Currently, I am enhancing my expertise in media buying and programmatic media to shape data-informed storytelling across television and digital platforms. I aim to bring creativity, analytical insight, and strategic execution to every project or account I undertake.
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