Leticia Cantusio

About Leticia Cantusio

Team player and dedicated leader with solid experience in Marketing Planning, Channel…

Experience

1. Marketing Manager

   Mitgo

   Jun 2021 — Present

   Key Responsibilities:• Led strategic marketing for Brazil and Mexico, reporting to Regional and BU Boards.• Designed and executed integrated marketing plans across online and offline channels.• Developed digital strategies to drive brand awareness, conversions, and customer loyalty throughout the funnel.• Managed and optimized organic (SEO, content, social media) and paid channels (performance media, social ads, Google Ads).• Monitored KPIs (sales, reach, engagement, conversion) and analyzed customer data to refine strategies.• Localized global campaigns, ensuring alignment with brand standards while tailoring to regional audiences.• Oversaw design collaboration, delivering key visuals and creative assets for campaigns.• Planned and executed strategic events, webinars, sponsorships, and workshops.• Managed regional marketing budget, tracked OKRs, and aligned initiatives with business priorities.• Optimized communications through CRM, A/B testing, and customer research.• Directed relationships with PR agencies, technology partners, and industry stakeholders.Key Achievements• Delivered triple-digit LATAM growth:+81% publisher registrations and +50% advertiser registrations in Mexico;+45% advertiser registrations and +26% publisher registrations in Brazil (Q2 2025 vs Q1 2025).• Increased visibility and engagement through SEO and content, driving significant organic growth and stronger search rankings.• Produced a multilingual affiliate marketing guide (EN/PT/ES), generating 220+ leads in 3 months and later replicated in other regions.• Strengthened LATAM website funnel, contributing to 6% of global traffic with conversion rates near global benchmarks.• Recognized for collaboration, ownership, and adaptability, consistently supporting global initiatives and cross-market projects.