Letha McLaren
Sr Product Leader, Cloud @Cisco Meraki
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WORK HISTORY
Sr Product Leader, Cloud @Cisco Meraki
San Francisco, CA, US
Leading end-to-end customer journey optimization across the organization, with a focus on enhancing the user experience from pre-purchase through renewals.Driving product-led growth and increase new-customer conversion rates through the implementation of free trials sales motions.Spearheading the development of a zero-touch provisioning onboarding process, significantly reducing time-to-value for customers.Implementing use-case-driven customer adoption lifecycles, enabling customer support reps and sales teams to accelerate customer progression through the lifecycle, resulting in higher renewal rates.
EDUCATION
Georgia Institute of Technology
MBA, Global Business
Southern Polytechnic State University
EE, Electrical Engineering
SKILLS
ABOUT LETHA MCLAREN
Dynamic, versatile professional with 20+ years of diverse product management, marketing and business leadership experience in the IoT, transportation, automotive, smart home, access control and energy industries. – Ability to excel within both large and small organizations, delivering growth for a wide range of go-to-market strategies (B2B, B2C, B2B2C), developing strategic product & marketing plans across multiple product lines, building lasting relationships with colleagues and customers, and growing user base from 0 to millions of users. – Proven track record of strategic vision, innovation, team building, customer engagement and execution. – Specialties: Go-to-market strategy, product management, growth marketing, product marketing, customer-centric product development, usability research, and product design.– Accolades: Named to Connected World\'s 2016 Women of IoT in Marketing, Smart Energy Summit Advisory Board and frequent speaker at IoT, technology and/or energy focused industry events.
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