Les Worley

About Les Worley

One of the biggest challenges you face in marketing technology products is complexity. Overly technical content can overwhelm your prospects. And when you work with a staff of technologists, it’s easy to produce overly technical content. That’s why you need a technology copywriter with real industry experience. I\'ve been a strategic technology leader in IT Software Development and Operations, as well as an accomplished software developer and a solutions architect. I am also a professional B2B copywriter. Today, I work with midsize to large technology and software services companies. I specialize in writing website copy, product collateral, white papers, articles and blogs, case studies and other strategic marketing content. Content that keeps your prospects engaged throughout the sales process. Unlike most copywriters, I have nearly 30 years of experience in commercial software and IT. This gives me a unique understanding of both the seller’s and buyer’s points-of-view. I convey complex technical issues in easy-to-understand language, so your prospects can focus on the benefits – not the jargon. And I do so while being mindful of each decision-maker involved. Because I’ve been there. Discover how your content and campaigns can benefit from a technology copywriter with real industry experience.

Experience

1. Content Director

   Idea Grove

   Jan 2022 — Present · Dallas, TX, US

Education

• Texas A&M University

  BS, Computer Science

  1981 — 1985

• American Writers and Artists, Inc

  AWAI-Verified Copywriter, Copywriting (B2B and direct response)

  2012 — 2016