Les Wood

About Les Wood

I believe great marketing starts with purpose, is grounded in insight, and delivers measurable business impact. It’s not just about communicating value — it’s about creating it.As a marketer with experience in product management, I bring a unique perspective on how value is defined, built, and delivered. I specialize in product marketing and leading GTM initiatives that drive growth. Equally at home in marketing and product-led organizations, I bridge market insights and product innovation to position offerings that succeed in competitive markets.I’ve helped new ventures and Fortune 100 companies clarify what they stand for, where they compete, and how they express it through brand, messaging, and GTM strategy. Known for an outside-in mindset, I balance analytical rigor with creative storytelling to align teams, inspire confidence, and drive B2B or B2C growth.I lead as a player-coach, empowering cross-functional teams, fostering collaboration, and ensuring every strategy connects purpose, people, and performance to create enduring brand and business impact. Much like navigating a challenging mountain line, I approach leadership with focus, adaptability, and precision — charting the path and executing the mission, no matter how rugged the terrain.

Experience

1. Head of Enterprise Product Marketing & Gtm

   Spectrum Business

   May 2017 — Present · Denver, CO, US

   My team helps our Fortune 100 company define, present, and grow the value of our great products and IT services for small, midsized and large businesses. During my tenure, I built an operation scaling from 1 to 10 product marketing professionals where we have helped evolve a unit of a few products into several new lines -plus categories- and take them to market with industry acclaim (including networking, cybersecurity, WiFi, facility cameras and IoT, fixed wireless access, UCaaS, and streaming video). We drive the Go To Market process for launches, define marketing requirements to help products achieve market goals and stay on top of industry and customer trends to help us identify the right narrative for our communications, content and sales enablement. What engages me most is the opportunity to lead and work with my teams and boundary partners to capture and apply market insights to influence the buyer journey, and path to purchase, work with sales teams to identify the right needs and being a challenger product brand battling incumbents.

Education

• University of Colorado Denver

  MBA, Marketing

• University of Oklahoma

  B.A., Psychology

Skills

• Multi-Channel Marketing
• Cross-Functional Team Leadership
• Marketing Strategy
• Product Management
• Analytics
• Business Strategy
• Product Marketing
• Segmentation
• Strategic Partnerships
• Crm
• Advertising
• Lifetime Value
• Pricing
• Lead Generation
• Competitive Analysis
• Direct Marketing
• Database Marketing