Lester Perry

VP, Group Account Director @Innocean

Hunting Beach, CA, US

Clients: Hyundai, FootJoy Golf, TaylorMade Golf• Part of the pitch team that won two new clients in FootJoy (2014) and then subsequently TaylorMade (2016).• Co-manages an Account team of 20+ people.• Project leader for launching MY2017 Hyundai Elantra. The biggest and most important vehicle launch in Hyundai’s history (The sixth largest volume selling vehicle in America and Hyundai Motor America’s #1 volume selling vehicle). • Delivered an industry first on-demand test drive, partnering with Amazon to disrupt the way people shop and test drive cars. Called “PRIME NOW. DRIVE NOW” the project achieved credit and recognition from the industry including an invitation for a speaking engagement at THINK LA’s Motor City West event “Auto Wars”.• Core team leader for the agencies first Mobile app launch: Hyundai Drive. An app designed to put convenience in the test drive experience, by delivering the car at a time and place convenient to the buyer. • Agency core team member on Hyundai’s 2014 #BecauseFutbol FIFA World Cup Campaign, a 2015 Effie Finalist that produced a 15% increase in overall brand awareness and a 6% increase in overall brand opinion. Our hashtag,#becausefutbol, enabled Hyundai to be a part of the World Cup conversation. The #becausefutbol campaign netted a 40% increase in Twitter followers for Hyundai and was recognized by Mashable as one of three brands “getting it right” during the Cup. Hyundai finished second only to Adidas for most popular brand on Twitter.

Bournemouth University

Bachelor of Arts, Marketing