Lester Perry
VP, Group Account Director at INNOCEAN Worldwide
- Role
- VP, Group Account Director at Innocean
- Location
- Huntington Beach, CA, US
- LinkedIn followers
- 500 followers
About Lester Perry
Marketing leader seeking to leverage my 17 years of experience across mixed disciplines…
Experience
VP, Group Account Director
Aug 2012 — Present · Hunting Beach, CA, US
Clients: Hyundai, FootJoy Golf, TaylorMade Golf• Part of the pitch team that won two new clients in FootJoy (2014) and then subsequently TaylorMade (2016).• Co-manages an Account team of 20+ people.• Project leader for launching MY2017 Hyundai Elantra. The biggest and most important vehicle launch in Hyundai’s history (The sixth largest volume selling vehicle in America and Hyundai Motor America’s #1 volume selling vehicle). • Delivered an industry first on-demand test drive, partnering with Amazon to disrupt the way people shop and test drive cars. Called “PRIME NOW. DRIVE NOW” the project achieved credit and recognition from the industry including an invitation for a speaking engagement at THINK LA’s Motor City West event “Auto Wars”.• Core team leader for the agencies first Mobile app launch: Hyundai Drive. An app designed to put convenience in the test drive experience, by delivering the car at a time and place convenient to the buyer. • Agency core team member on Hyundai’s 2014 #BecauseFutbol FIFA World Cup Campaign, a 2015 Effie Finalist that produced a 15% increase in overall brand awareness and a 6% increase in overall brand opinion. Our hashtag,#becausefutbol, enabled Hyundai to be a part of the World Cup conversation. The #becausefutbol campaign netted a 40% increase in Twitter followers for Hyundai and was recognized by Mashable as one of three brands “getting it right” during the Cup. Hyundai finished second only to Adidas for most popular brand on Twitter.
Education
Bournemouth University
Bachelor of Arts, Marketing
1996 — 1999
Skills
- Sem
- Marketing Strategy
- Mobile Marketing
- Interactive Advertising
- Email Marketing
- Digital Media
- Multicultural Marketing
- Digital Strategy
- New Business Development
- Integrated Marketing
- Campaigns
- Social Media
- Creative Strategy
- Creative Direction
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