Luke Estep

Chief Marketing Officer @ Ocean State Job Lot

Role: Chief Marketing Officer at Ocean State Job Lot
Location: North Kingstown, RI, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Luke Estep

Marketing executive with 20+ years of leadership driving growth, customer engagement, and enterprise transformation. Proven success scaling businesses from $1.5B to $4B+ revenue, leading marketing orgs and managing $100M+ budgets across 1,500+ locations.Recognized for delivering strategies that fueled IPO readiness and sustained market expansion. Expertise spans brand and customer strategy, omnichannel marketing, loyalty and CRM, martech platforms, performance analytics, and cross-functional leadership.Known for combining creativity with analytics to deliver measurable results from launching first-to-market mobile apps (1M+ users, 4.8 rating) to redesigning loyalty programs serving 15M customers. Passionate about building high-performing teams, scaling customer engagement, and aligning marketing investments with growth.AdTech & Media: Google Ads, Facebook Ads Manager (Facebook & Instagram), LinkedIn Ads, YouTube Ads, TikTok Ads, Snapchat Ads, Pinterest Ads, Instacart Ads, The Trade Desk, Flipp, AdAdapted, Optimine Media Mix Modeling, Branch, Mavrck, LinqiaCRM & Automation: Salesforce CRM, Salesforce Marketing Cloud (SFMC), Pardot, Braze, EmmaSocial, Influencer, & Content Strategy: Facebook, Instagram, LinkedIn, Pinterest, TikTok, YouTube, SnapchatAnalytics & Business Intelligence: Google Analytics, Optimine Media Mix Modeling, Tableau, Placer.ai, Teradata, MicroStrategy, Qualtrics, Mastercard Test & LearnCustomer Engagement & Social: Sprinklr, Sprout Social, ApptentiveCustomer Data & Accessibility: Pimcore CDP, Level Access SEO & Listings Management: Yext, UberallContent Management & Web: WordPress Project & Workflow Management: Asana

Experience

Chief Marketing Officer
Ocean State Job Lot
Jan 2026 — Present · North Kingstown, RI, US

Skills

Omniture
Campaign Strategy
Data Analysis
Microstrategy
Segmentation
Social Media Measurement
Loyalty Analytics
Analytics
Customer Analytics
Teradata
Media Planning
Customer Insight
Conceptualizer
Content Strategy
Marketing Strategy
Analysis
Crm
Customer Loyalty Management
Loyalty Programs
Social Media Marketing
Marketing Research
Customer Relationship Management (Crm)
Forecasting
Online Advertising
Email Marketing
Sem
Multi-Channel Marketing
Retail
Loyalty Marketing
Direct Marketing
Facebook Marketing
Database Marketing
Marketing
Interactive Marketing
Budgeting
Aprimo
Campaign Management
Salesforce.com
Media Buying
Marketing Automation

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