Lestarya Tuadi Molloy
CEO/Founder at Fridie Outdoors | Ex-Intel (Robotics, Automotive, AI Chat) | Featured REI, adidas, ENO, WA State Parks & more
- Role
- CEO & Founder at Fridie Outdoors
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Lestarya Tuadi Molloy
As the Founder of Fridie Outdoors, I\'ve built a first-of-its-kind outdoor mobile app that empower people to get outdoors knowing they have the skills and gear they need. Throughout this work, I\'ve had the opportunity to work closely with REI Co-Op, adidas, ENO, Washington State Parks, as well as be featured on award-winning shows PBS Out and Back and OPB Oregon Field Guide, REI\'s Wild Ideas Worth Living podcast, Forbes, Portland Business Journal as a Top 13 Oregon Startup to Watch.Previously, I worked at Intel as the Product Manager for the Automotive In-Vehicle Experiences worth over $2.5B, Product Manager for Robotics used in industrial and warehouses, retail, hospitality, and agriculture, and User Experience Researcher for AI/NLP-powered Agent with over 50K users.Graduated from: UC Berkeley, B.S. in Environmental Economics and PolicyUniversity of Southern California, M.S. in Applied Psychology with a concentration in Consumer PsychologySOON - Oregon AI Accelerator (Backed by Google)
Experience
CEO & Founder
Sep 2023 — Present · Portland, OR, US
Fridie Outdoors is outdoor edtech company, empowering people to get camping by making the know-how accessible through our offline camping mobile app. When people are getting into camping, there\'s a lot to figure out & not everyone has someone to show them the ropes. Until now. Fridie Outdoors shortens the learning curve, so people can feel prepared and confident outdoors.Partners include: adidas, REI Co-Op, Healthy Foods Company
Education
University of California, Berkeley
Bachelor of Science (B.S.), Environmental Economics & Policy
2008 — 2010
University of Southern California
Master of Science (M.S.), Applied Psychology
2015 — 2016
Skills
- Product Innovation
- Consumer Insight
- Economics
- Persona
- Quantitative Research
- Public Speaking
- Leadership
- Strategy
- Market Research
- Product Management
- Project Planning
- Cross-Functional Team Leadership
- User Experience
- User-Centered Design
- Technological Innovation
- Sustainability
- Qualitative Research
- Customer Journey Mapping
- Lean Six Sigma
- Environmental Economics
- Strategic Planning
- Product Development
- Usability Testing
- Team Leadership
- User Research
- Research
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