Lessia Dmitrieva

Traffic Acquisition Manager @BIOCODEX

Gentilly, FR

Lead digital traffic acquisition strategies to grow Biocodex’s E-Shop visibility and conversions, focusing on OTC products and medical devices with a strong emphasis on SEA (Google Ads)- Performance Marketing: Design and optimize SEA campaigns and SEO initiatives across product pages to drive qualified traffic and boost sales- E-Commerce Growth: Build efficient acquisition funnels and improve discoverability across digital touchpoints to support business growth- Cross-Team Collaboration: Work closely with marketing, media, content, and data teams to ensure campaign consistency, brand alignment, and traffic effectiveness- Data & Optimization: Monitor key performance indicators (ROI, ROAS, CPA), test acquisition strategies, and implement insights to improve results- Patient-Centric Targeting: Create campaigns tailored to patient search behavior and needs, contributing to an improved digital healthcare journey.Professional SummaryDigital Marketing Specialist with dual expertise in HCP acquisition (former Sanofi role) and patient-focused e-commerce growth. Skilled at executing impactful strategies in regulated pharma contexts. Now deepening a performance-driven, full-funnel approach to acquisition within consumer healthcare.

Université Paris 1 Panthéon-Sorbonne

Licence

Paris School of Business

Master 2 (M2)

Taras Shevchenko National University of Kyiv

Licence