Kristy Lessens

About Kristy Lessens

Experienced marketing and advertising leader with 15+ years of experience helping iconic…

Experience

1. VP, Account Director

   Digitas North America

   May 2021 — Present · Chicago, IL, US

   Clients: RAGU & ANGOSTURA Bitters (2025 - Current)• Integrated Agency Team (IAT) lead for Mizkan brands, partnering with agency leads to ensure seamless planning, creative development, execution and reporting.• Account lead on the creative development and execution of the fully integrated Nonna Approved! Masterbrand campaign for RAGU• Lead and oversee campaign development for ANGOSTURA bitters, the #1 bitters brand preferred by bartendersJim Beam Global (2023)• Drove the creation of Jim Beam’s first-ever global digital playbook, encompassing digital and content strategy, governance guidelines, audience insights and best practices tailored to priority international markets • Directed the global refresh of the JimBeam.com, updating product packaging, visual assets, and typography to align with the ‘People are Good for You’ global campaign launchALDI (20••••24)• Account lead on strategic planning, creative development, and cross-channel execution of nationwide digital marketing initiatives for ALDI• Spearheaded the development and execution of a highly successful regional marketing campaign for the Texas market, resulting in a 10% increase in same-store sales and 11% lift in brand awareness

Education

• Michigan State University

  B.A., Advertising

  2005 — 2009

• MiniMBA

  Mini MBA, Marketing

  2020 — 2020

• MiniMBA

  Mini MBA, Brand Management

  2022 — 2022

Skills

• Direct Mail
• Email Marketing
• Account Management
• Social Media
• Integrated Marketing
• Budget Management
• Marketing
• Sweepstakes
• Client Services
• Retail
• Direct Marketing
• Online Advertising
• Advertising
• Event Management
• Digital Marketing
• Creative Strategy
• Brand Management
• Strategy
• Marketing Communications