Leslie Whittaker

About Leslie Whittaker

As a seasoned marketing executive with over 18 years of proven success, I specialize in leading high-performance teams within corporate settings to develop and execute strategic digital marketing initiatives. In my role as a Digital Marketing Consultant and Sales Enablement Manager, I have consistently demonstrated a unique blend of strategic vision and leadership skills, guiding marketing professionals to create and implement impactful digital strategies that drive exceptional results for corporate organizations.Key Leadership Achievements:Corporate Team Management: Successfully led and inspired teams of marketing professionals in corporate environments, fostering a collaborative culture that encourages creativity, innovation, and cross-functional synergy.Strategic Vision for Corporate Growth: Defined and executed comprehensive digital marketing strategies aligning with corporate objectives, resulting in increased lead generation, heightened brand visibility, and substantial revenue growth.Cross-Functional Collaboration: Facilitated effective collaboration across departments, working seamlessly with sales, product development, and other key stakeholders to ensure integrated marketing efforts that contribute to overall corporate success.Talent Development: Guided and mentored team members, cultivating a culture of continuous learning and professional development, resulting in a cohesive and high-performing marketing team aligned with corporate goals.Proven Corporate Results:In my recent corporate role, I led a team to achieve outstanding outcomes, such as growing website traffic by over 950%, reducing the cost per lead by 60%, and increasing leads by over 400%. These achievements underscore my ability to translate strategic vision into actionable plans that drive corporate success.Passionate and Engaged:Beyond my leadership in the professional realm, my passion for marketing is evident in my long-standing career. Complementing my corporate achievements, I am an avid writer, dog lover, and outdoor adventure enthusiast. My commitment extends to personal interests, including active participation in my Peloton community, cheering on the Steelers and Tarheels, and exploring new destinations with friends.Connect with Me:Let\'s explore opportunities to elevate your corporate marketing strategies, team performance, and overall business outcomes.

Experience

1. Sales Enablement Manager

   LocaliQ

   Mar 2022 — Present

   Pioneered the establishment and seamless management of a highly successful Sales Enablement team, setting a new standard for excellence in sales support initiatives.Orchestrated a strategic overhaul that resulted in a remarkable increase of over 10% in the seller close rate within a mere six months, demonstrating a keen ability to implement impactful changes swiftly and effectively.Spearheaded an unparalleled success with the initial sales team, prompting the strategic expansion of the Sales Enablement model to encompass additional sales teams across the organization. This expansion stands as a testament to the proven impact and scalability of the implemented strategies.Strategically directed the development of innovative sales processes, delivering quantifiable results in the form of elevated close rates, augmented Average Revenue Per User (ARPU), and enhanced customer retention. This focused approach to sales process optimization has proven instrumental in achieving multifaceted improvements within the sales ecosystem.

Education

• The University of North Carolina at Chapel Hill

  BA, English & Communication Studies

  2002 — 2004

Skills

• Google Adwords Professional
• Content Creation
• Digital Marketing
• Marketing Automation
• Product Development
• Ppc
• Crm
• Strategic Planning
• Social Media
• Internet Strategy
• Internet Advertising
• SEO
• Content Management
• Lead Generation
• Customer Acquisition
• Internet Marketing
• Google Adwords
• Customer Acquisition Strategies
• Brand Management
• Content Strategy
• Marketing Strategy
• Personal Branding
• Competitive Marketing Strategies
• Sem
• Product Marketing
• Social Networking
• Brand Awareness
• Online Marketing Strategies
• Social Media Marketing
• Marketing
• Corporate Branding
• Web Content Management
• Digital Copywriting
• Online Marketing
• Search Engine Marketing
• Online Marketing Analysis
• Online Advertising
• Digital Media
• Web Marketing
• Project Management