Leslie Osborne

About Leslie Osborne

With over 25 years of work experience, I am a passionate and visionary leader in the advertising media industry. My core competencies include media strategy, planning and buying. My mission is to help attractions, destinations, and outdoor brands maximize their sales and elevate advertising ROI. I am the Chief Executive Officer of Watauga Group, an independent media agency that leverages deep marketplace intelligence and insights into the media behaviors and preferences of visitors, guests, and outdoor enthusiasts.As the CEO of Watauga Group, I oversee the strategic direction, growth, and operations of the agency. I work with a talented and diverse team of brand and performance advertising experts who navigate today\'s complex media landscape to create full-funnel advertising strategies encompassing the most effective mix of digital and traditional media channels, platforms, data, and technologies. I also foster strong relationships with clients, partners, and vendors, and ensure the delivery of high-quality media services and results. Some of the skills that I use and develop in this role are: leadership, communication, negotiation, problem-solving, innovation, and analytics.

Experience

1. Chief Executive Officer

   Watauga Group

   Mar 2004 — Present · Orlando, FL, US

   At Watauga Group, we leverage two decades of advertising media expertise and our love for the outdoors and entertainment to help attractions, destinations, and outdoor brands maximize their sales and elevate advertising ROI. Our deep marketplace intelligence and insights into the media behaviors and preferences of visitors, guests, and outdoor enthusiasts enable us to help drive brand awareness and action at every step of your customer\'s journey. Watauga’s brand and performance advertising experts navigate today’s complex media landscape to create full-funnel advertising strategies encompassing the most effective mix of digital and traditional media channels, platforms, data, and technologies. Our end-to-end media solutions include Broadcast TV & Radio, OTT & Streaming Audio, Out-of-Home, Digital Display, Paid Search, Paid Social, Sponsorships, and more. Certified by the WBENC, Watauga is one of the largest women-owned media agencies in North America with offices in Orlando, Atlanta, Birmingham, and Nashville. Our client experience includes Smith & Wesson, Dollywood, Campers Inn RV, American Outdoor Brands, The Columbus Zoo & Aquarium, Atlanta Botanical Garden, Visit Panama City Beach, Florida Fish & Wildlife Conservation, and Visit Lake Tahoe, among others. Watauga has also worked with major consumer brand advertisers including GM, The Home Depot, AT & T, Comcast, and Capital One.

Education

• University of Tennessee, Knoxville

  Bachelor of Science in Communications, Advertising

  1993 — 1997

Skills

• Marketing Research
• Lead Generation
• Media Buying
• Mobile Advertising
• Outdoor Advertising
• Digital Media
• Media Strategy
• Social Media Marketing
• Ppc
• Advertising
• Digital Strategy
• Marketing Strategy
• Digital Marketing
• Strategy
• Online Marketing
• Comscore
• Search Engine Marketing (Sem)
• Marketing
• Interactive Marketing
• Account Management
• New Business Development
• Television
• Brand Awareness
• Traditional Media
• Sem
• Online Research
• Broadcast
• Interactive Advertising
• Google Analytics
• Media Planning
• Online Advertising
• Marketing Communications
• Facebook
• Broadcast Advertising
• Media Research
• Google Adwords
• Market Planning
• Mobile Marketing
• Email Marketing
• Web Analytics