Leslie Newlee

About Leslie Newlee

I love connecting dots - both to rationalize the past and predict the future. I’ve been successful in this passion through toddler-like curiosity, analytical grit and creative storytelling.At Red Bull I lead insights creation and activation that drive Sales, Distribution and Marketing initiatives. We remain a top beverage brand with our retailers by leveraging the shopper, category and shelf insights created and demonstrated within the team.After 20 years across PepsiCo companies, a short time as a consultant with Clif Bar and leading Sales in the West for a small Natural & Organic company, my experience touches most segments of CPG. I’ve worked in various retail channels, distribution networks, consumer targets and consumption occasions from conventional to organic in both food and beverage. An athlete at heart, I compete with myself at Orangetheory, cycle the Malibu canyon and enjoy adventure travel. If I started all over again… I would be a professional golfer, a sommelier or a nutritionist!

Experience

1. SVP Insights & Category Development

   Red Bull

   Jan 2023 — Present · Los Angeles, CA, US

Education

• Southern Methodist University

  Bachelor's Degree, Marketing

  1988 — 1992

Skills

• Nielsen
• Loyalty Marketing
• Category Management
• Loyalty Programs
• Shopper Marketing
• Category Analysis
• Customer Development
• Strategy
• E-Commerce
• Customer Insight
• Analytics
• Management
• Categorization
• Customer Segmentation Strategy
• Grocery
• Competitive Analysis
• Crm
• Consumer Insights
• Ac Nielsen
• Personalization
• Loyalty Analytics
• Consumer Behaviour
• Fmcg
• Category Development
• Segmentation
• Consumer Products
• Assortment
• Iri
• Shopper Insights
• Consumer Behavior
• Multi-Channel Retail
• Analysis