Leslie MacCallum
Senior Account Director @ Perion | Digital Advertising Expert
- Role
- Senior Account Executive at Perion
- Location
- Alexandria, VA, US
- LinkedIn followers
- 500 followers
About Leslie MacCallum
As both a client and agency specialist, I bring over 20 years of experience in selling…
Experience
Senior Account Executive
Jul 2024 — Present · Washington, DC, US
Collaborate with clients and agencies to deliver innovative ad campaigns targeting precise audiences. Leverage data-driven targeting capabilities to optimize campaign performance and reach desired outcomes. Work closely with (formerly Undertone) award-winning creative department to develop engaging and impactful digital experiences. Handle all digital including CTV, display, audio, DOOH, in-game, you name it we have it:)
Education
The University of Texas at Austin
MA
University of Virginia
BA
Skills
- Business Development
- Digital Marketing
- Sales
- Email Marketing
- Strategy
- Brand Development
- Direct Marketing
- Special Events
- Market Research
- Management
- Mobile Marketing
- Salesforce
- Marketing Communications
- Advertising Sales
- Marketing
- Strategic Planning
- Lead Generation
- Crm
- Customer Relationship Management (Crm)
- Mentoring of Staff
- Professional Mentoring
- Project Management
- Advertising
- Mobile Devices
- Sales Management
- Social Media
- Social Media Marketing
- Interactive Marketing
- Account Management
- Leadership
- Digital Strategy
- Key Account Management
- Online Advertising
- Media Planning
- Prospect Research
- Content Strategy
- Strategic Partnerships
- Sales Operations
- Marketing Strategy
- Salesforce.com
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