Leslie Lawton
Storytelling for Sustainability Social Impact @Leslie Lawton Connected Communications
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WORK HISTORY
Storytelling for Sustainability Social Impact @Leslie Lawton Connected Communications
San Francisco, CA, US
We find that many companies, especially privately-held companies, have been walking the walk – without talking about it. Companies like yours may be encountering a shift in market demands. Your customers, retailers, communities, allies, and even vendors want to confirm your commitment to sustainability and social impact. The regulatory climate is more rigorous now, too. Your responses will be trusted if they’re verified. We’re here to help you transparently illuminate actions that extend from your services and products to your work culture to every company in your supply chain:We begin with a process of uncovering the information and metrics that best reflect your company’s responsible and regenerative actions, even your plans to improve. It will be necessary to clarify, verify, and confirm your actions. ’? We weave our discoveries into creative, motivating and compelling narratives that resonate with each of your distinct audiences. Our work includes and is not limited to: Messaging Umbrella communications strategy Authentic, metric-based content for distinct stakeholders Translation of metrics into illustrative examples Design & art direction Clear and compelling sales presentations Blog & article writing Public Relations campaigns Email & social media programs Mini-websites Analytics & Data Acquisition If you’re motivated - and a bit pressed - to shed light on your ESG or CSR actions, we can help. Let’s have a quick meeting on Zoom. https://schedule.connectedcom.com/discovery-call Or email me at: l•••@connectedcom.com
EDUCATION
Columbia University
Art History
UCLA
3.5 years, English Literature
SKILLS
ABOUT LESLIE LAWTON
I’m a copywriter, content marketer and blogger. I work with words – and how they play against images and design. In my experience, writing, blogging, and creating content is best if you engage with a voice that captures the uniqueness and spirit of your company. It\'s about style.(You want people to actually read and relate to what you publish.)Substance is right up there, too. Transparency, telling your company’s truth. 61% – 2022 –.* They want to see evidence before they respond, connect, click, or accept.That’s a meaningful shift in attitude, and here’s another one: Business is now the most trusted institution in the world. Trust in business is pulling out in front of NGOs, government, and the media.* This is a challenging paradox. Business is more trusted, and yet consumers are less trusting. If this is the kind of creative problem you\'re trying to solve, I’m ready, willing, and available to help you write your way forward.Here are the services I offer (working with my resources or yours): Communications & content strategy Copywriting Email campaigns Website writing (including UX, SEO, conversion optimization) Digital marketing Brand development (naming, taglines, voice) Digital marketing Social media marketing Tracking and analytics Specialized communications for company stakeholders What problem are you trying to solve? And can great writing make the difference? Let\'s connect on Zoom to see if I can be helpful. https://schedule.connectedcom.com/discovery-call Or feel free to reach out at l•••@connectedcom.com.
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