Leslie Russell
Ecommerce Product Manager @Thistle Farms
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WORK HISTORY
Ecommerce Product Manager @Thistle Farms
Nashville, TN, US
Spearheaded CRO initiatives to meet eComm KPIs - AOV, Net Sale and Conversion Rate.• Planned and executed website activations for 3 sales channels (Retail, Wholesale, Corporate), tailoring the experience based on the Customer\'s needs.• Created UX/UI roadmap and currently executing with a Shopify Developer needed CRO improvements including: a new collection template (PLP) that is clean and pushes content above the fold, and improved product cards that are industry standard giving a clean fresh look to the brand with a needed boost in engagement.
EDUCATION
Western Michigan University
Bachelor in Fine Art, Graphic Design
SKILLS
ABOUT LESLIE RUSSELL
Leslie is an eCommerce Product Manager that utilizes analytics, UX/UI methods, and cross-team collaboration to execute successful campaigns to the several Thistle Farms Shopify stores. She majored in Graphic Design, and her opportunities have taken her to new heights in User Experience and eCommerce.
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