Leslie Friend

About Leslie Friend

Results oriented, transformational Marketing leader with 20+ years of experience across brand, e-commerce, growth and product marketing in both start up (Series A, D) and enterprise organizations (TeamViewer, Lenovo, Vmware, Dell). Extensive experience working in fast paced environments driving Marketing strategies that deliver financial impact. Known for my versatility, interpersonal style, and creative+data driven approach. CORE COMPETENCIES/SPECIALTIES Strategic Planning & Execution Team Leadership & Management Cross-Functional Leadership Account/Alliance/Vendor Management B2C /B2B / Marketing Branding; including Product Positioning and Messaging Online Partner Sales / Marketing/Co-Marketing Ecommerce Sales Digital Marketing / Merchandising Campaign and Promotional Execution Demand Generation (Online Advertising, Affiliate programs, ECatalogs, SEM, Email, Social) Maximizing Revenue & ROI Forecasting / Planning

Experience

1. Mid Market Segment Marketing Director

   WP Engine

   May 2025 — Present · Austin, TX, US

   Responsible for overseeing the development and execution of customer segment go-to-market strategies, integrated marketing campaigns, and cross-functional collaboration with sales and other departments to ensure marketing efforts contribute to pipeline growth, sales and ecommerce success.

Education

• The University of Texas at Austin

  Advertising

  1994 — 1998

Skills

• Brand Development
• Partner Management
• Lead Generation
• Vendor Management
• Cross-Functional Team Leadership
• Leadership
• Online Advertising
• Marketing Communications
• Saas
• Strategy
• E-Commerce
• Advertising
• Solution Selling
• Business Development
• Digital Marketing
• Program Management
• Channel
• Marketing
• Salesforce.com
• Sales Enablement
• Affiliate Marketing
• Management
• Demand Generation
• Strategic Partnerships
• Online Marketing
• Pre-Sales
• Sales
• Enterprise Software
• Team Leadership
• Public Relations
• Product Marketing
• Merchandising