Leslie Forde

About Leslie Forde

Traditional advice about self-care, productivity and leadership, doesn’t factor in the dynamic nature of caregiving. And generic wellness programs and apps don’t work for everyone. After my second maternity leave and return to work, I completely burned out because it was impossible to manage my health or career in the same way. I still had my persistence and ambition but lacked discretionary time. So, I created the Mom\'s Hierarchy of Needs® framework and research studies to find the interventions that matter. Especially for women, who are at greater health and career risk after kids. Now, I help organizations to accelerate retention and engagement with proven programs, tailored for moms, parents and caregivers. We work with leading organizations in healthcare, education, government and tech like MIT, the Barr Foundation, Scholastic, HubSpot, and Merck. I have used research to inform growth and innovation for over 20 years in some of the world\'s most admired companies. And for the past decade, I\'ve held leadership roles in media, research and technology companies serving the childcare, eldercare, mental health, and education sectors. I preach inclusion and growth for people with the quietest voices. My writing has appeared in The Washington Post, Slate, Parents Magazine, Directorship and have been quoted in the Wall Street Journal, New York Times, CNN, Fast Company, SHRM, and Employee Benefits News, among others. Employers, if you need to retain or engage moms, parents or caregivers, it’s our specialty. Learn more or reach out to schedule a call: momshierarchyofneeds.com/allies Moms, I see you. Make more time for self-care and career growth in less than 1-minute per week with the TimeCheck® wellness app: Timecheck.MomsHierarchyofNeeds.com

Experience

1. CEO & Founder

   Mom\'s Hierarchy Of Needs, Llc

   Jun 2016 — Present · Boston, MA, US

   Developed the proprietary Mom’s Hierarchy of Needs® framework, to transform how Mothers and organizations, view and solve challenges parents and caregivers face to prioritize their mental, physical, and emotional health. Conduct behavioral health and work/life research studies, 30-day challenges and year-long workplace wellness programs, employee and manager education to embed flexibility, psychological safety, and wellness-led growth habits into work cultures.* Oversee the longest-running national parent study on pandemic and post-pandemic mental health, work/life benefits, childcare, eldercare, and infrastructure needs. Over 3,500 parents have participated since March of 2020.* Launched the TimeCheck® wellness web app, the world’s first self-care discovery engine for Mothers, employers and organizations who serve women with caregiving responsibilities.* Launched the Allies @ Work program to help Employers like: AstraZeneca, HubSpot, the Barr Foundation and MIT, retain caregivers through an intersectional approach. With manager training and wellness programs for employees at greater risk for burnout.* Conduct keynotes, workshops, and training sessions on self-care, wellness, career growth, and leadership for employees, Employee Resource Groups, Human Resources and leadership teams.* Lead custom market research, employee and DEI consulting or advisory projects for a select few organizations.

Skills

• Marketing
• Technology Partnerships
• Product Management
• Online Advertising
• Social Media
• Multi-Channel Marketing
• Crm
• Social Media Marketing
• Market Research
• Product Marketing
• Online Communities
• Affiliate Marketing
• Multi-Channel Distribution
• Community Sites
• Global Alliances
• Customer Insight
• Online Marketing
• Enterprise Software
• Partner Marketing
• Partnerships
• Marketing Research
• Entrepreneurship
• Marketing Partnerships
• Web Analytics
• Launching of New Products
• Integrated Marketing
• Opening New Markets
• Business Development
• Digital Marketing
• Cross-Functional Team Leadership
• Marketing Strategy
• Digital Media
• Go-to-Market Strategy
• Partnership Strategy
• Mobile Devices
• Licensing Negotiation
• Negotiation
• Email Marketing
• Strategic Partnerships
• Advertising