Leslie Denson

About Leslie Denson

I help technical companies grow, from early traction to scalable, repeatable revenue.I\'ve spent 10+ years building B2B SaaS marketing at companies most people haven\'t heard of yet: data infrastructure, developer tools, and emerging technical categories. That means marketing to developers, data engineers, and other skeptical enterprise buyers who have zero tolerance for fluff. It\'s where I do my best work.A few things I\'ve actually done:• Grew pipeline nearly 3x at Seqera in nine months through demand generation, ABM, and a PLG-to-sales-led motion built from nearly scratch, with SDR quota attainment going from ~50% to 90%+ along the way• Built the full growth marketing stack at Materialize (HubSpot, Salesforce, Mutiny, paid channels, field marketing, analyst relations) and drove $0 to $1M+ ARR in under nine months, with nearly 100% of pipeline marketing-sourced• Grew top-of-funnel 304% at Ascend.io on only 40% more spend, improving lead conversion from 0.6% to 2.4% through content marketing, funnel optimization and tighter ICP targeting• Led GTM across demand gen, developer relations, product marketing, field and event marketing, marketing ops, brand/web, and sales development simultaneouslyAt Seqera I led a team of 14 across seven functions, reporting directly to the CEO. The scope has grown well beyond the original hire, which is usually how it goes when you build things that work.The common thread is making technical products easier to understand, easier to adopt, and easier to measure. AI-driven marketing, RevOps alignment, and content strategy are part of how I do that, and not just separate work streams.I\'m also focused on helping more women grow into leadership roles in tech and STEM. If that\'s you, let\'s connect.

Experience

1. VP of Marketing

   Seqera

   Sep 2024 — Present

   Lead global marketing strategy and execution for a developer-focused data infrastructure platform, overseeing brand, product marketing, growth, field marketing, marketing operations, developer advocacy, and sales development.• Built integrated GTM frameworks that grew qualified pipeline from less than $6M to more than $15M in FY25 — the strongest pipeline growth and logo acquisition quarters in company history — through improved demand generation and tighter marketing-to-sales alignment.• Deployed AI to build an SDR lead prioritization and outreach engine and a tool to compress campaign execution timelines from weeks to days.• Integrated the SDR function into marketing and implemented performance frameworks that increased quota attainment from approximately 50% to more than 90% within nine months.• Established a monthly pipeline council with GTM leadership to drive visibility into funnel health and support predictable revenue growth.

Education

• Emerson College

  Master of Arts (M.A.), Organizational and Corporate Communication

• Mississippi State University

  Bachelor of Arts (B.A.) & Bachelor of Business Administration (B.B.A.), Communication (emphasis: PR) & General Business (emphasis: Law, Finance, Management)

Skills

• Public Relations
• Writing
• Media Relations
• Strategic Media Relations
• Social Media
• Strategic Communications
• Corporate Communications
• SEO
• Marketing
• Strategy
• Product Marketing
• Start-Ups
• Marketing Communications
• Press Releases
• Internal Communications
• Social Media Marketing
• Advertising
• Leadership
• Marketing Strategy
• Integrated Marketing
• Thought Leadership
• Demand Generation
• Social Networking
• Online Marketing
• Content Marketing
• Digital Marketing
• Lead Generation
• Blogging
• Business-to-Business (B2b)
• Online Advertising
• Strategic Planning
• Email Marketing
• Copywriting
• Google Adwords
• Search Engine Optimization (SEO)
• Event Management
• Messaging
• Event Planning
• Management
• Brand Management