Leslie Cutter
Sr Global Marketing Manager @Envista Holdings Corporation
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WORK HISTORY
Sr Global Marketing Manager @Envista Holdings Corporation
EDUCATION
Southern California College of Optometry
AA and Technician Certification, Optometry
University of Redlands
MBA, Business Administration
California State University, Fullerton
BA, Marketing with Advertising Emphasis
SKILLS
ABOUT LESLIE CUTTER
As an experienced, creative, and highly motivated marketing professional, the bottom line is that I love marketing. I have a rich mix of experience with success in digital marketing, product launches and positioning, VOC, market & competitive research and analysis, creation of annual marketing plans, brand marketing, collateral development, and customer personas and segmentation. I have successfully led product development from initial concept through new product launch, as well as manage existing product lines by increasing sales and profitability. I believe strongly in the power of content marketing with targeted strategies that speak to the individual. I am passionate about building this strategy and the meaningful content that provides a win for all - end user, customer, corporation and industry. Specialties:* Marketing Automation* Social Media Marketing* Content Marketing* Lead Generation* Marketing Analytics* Product Management/Launches* Marketing Program Development* Competitive Intelligence/Analysis * Market Research* Customer Persona Development and Segmentation* Sales Tool Development * Sales Training, Events & Support* Project Management* Team leadership
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