Leslie Bryson
Brand & Sports Commerce Strategist | Transforming Engagement into Sustainable Growth
- Role
- Olay Brand Leader at Procter & Gamble
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Leslie Bryson
Brand is more than a logo - it\'s a feeling, a culture, a movement. That belief is what drives everything I do. As a Digital Commerce Brand Leader with roots at P&G and a passion that lives at the intersection of brand storytelling, cultural relevance, and sport, I build experiences that don\'t just reach consumers - they resonate with them. From product launches to e-commerce strategy, I have learned that the most powerful brands don\'t just sell; they belong to something bigger. Sport has always been one of the most authentic expressions of culture, and I bring that energy into every campaign I touch. Whether I am leading a product launch, crafting a dComm strategy, or collaborating across product, design, or research teams, I\'m always asking: Does this feel real? Does it move people?What I bring to the table: Brand & Culture - Building narratives that connect communities and create lasting emotional equity, not just impressions. Sports Marketing - Translating the passion, loyalty, and identity of sport into brand moments that drive genuine consumer engagement. Digital Commerce and E-Commerce Strategy - Turning the full shopper journey - from discovery to checkout - into a seamless, story-driven experience. Analytics & Insight - Using data to measure and uncover the why behind consumer behavior and optimize accordingly. Cross-Functional Leadership - Bringing people together across disciplines to execute cohesively and move fast without sacrificing creativity.
Experience
Olay Brand Leader
Oct 2021 — Present · Cincinnati, OH, US
Education
Global Institute of Sport
Master of Science - MS, Sports Marketing & Media
Florida Agricultural and Mechanical University
Business Economics, Business/Managerial Economics
University of Phoenix
Business Administration
Skills
- Microsoft Office
- Product Launch
- Team Building
- Customer Service
- Project Management
- Strategic Planning
- Process Improvement
- Pharmaceutical Sales
- Event Planning
- Pharmaceutical Industry
- Life Skills
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