Leslie Brady

About Leslie Brady

I am an accomplished Senior Account Director with extensive B2B marketing experience. In…

Experience

1. Senior Account Director

   Pom Marketing

   Aug 2011 — Present · Annapolis, MD, US

   As Senior Account Director at Pomerantz Marketing, a full-service, integrated marketing communications firm, I deliver all facets of account management, including project management and creative direction. I am the primary liaison with Pomerantz clients. My role encompasses:Account & Project Management:• Consult with clients and prospects to identify marketing challenges.• Help determine the best solution, define a scope of work, and establish contract terms.• Develop project plans, schedules, budgets, job briefs, etc.• Coordinate creative team members and associated vendors.• Facilitate proper approvals during all stages of a project.• Serve as primary Pomerantz liaison.Creative Direction:• Work with client to determine requirements.• Develop creative ideas that fit goals, scope, and budget.• Leverage talents of writers, designers, developers, strategists, etc.• Perform quality assurance on all deliverables.• Take projects from inception to completion.• Ensure client’s satisfaction with end result.Operations Direction:• Oversee agency’s daily operations and maintain the agency’s routines (e.g, regular internal meetings).• Identify business challenges and determine and implement appropriate resolutions.• Ensure the agency’s marketing remains fresh and progressive.• Provide employees and contractors with guidance, direction, supervision, and performance measurement.• Administer organizational, operational, and marketing infrastructure and processes to guarantee smooth workflow. • Stay current on the ever-changing landscape of marketing and business growth/management through professional development.Business Development:• Identify areas in which to add value with existing clients.• Act as Pomerantz representative at networking events and trade associations.• Pitch, propose, and bring new business into the agency.• Manage new business pipeline and provide monthly reporting.• Form and maximize strategic partnerships to drive new business.

Education

• George Mason University

  BA, Communications

  1997 — 1999

Skills

• Outlook
• Brand Management
• Marketing Strategy
• Budgeting
• Strategy
• Email Marketing
• Online Marketing
• Advertising
• Copywriting
• Microsoft Word
• Powerpoint
• Microsoft Excel
• Project Management
• Graphic Design
• Brand Development
• Integrated Marketing
• Management
• Publicity
• Marketing Communications
• Marketing
• Creative Direction
• Leadership
• Budgets