Leslie Armstrong
Meta Certified Social Media Team Lead/Paid Social Media Strategist @ Stream Companies | Advertising Campaigns, Paid Social Media
- Role
- Sr Paid Social Media Strategist at Stream Companies
- Location
- Nashville, TN, US
- LinkedIn followers
- 500 followers
About Leslie Armstrong
My goal is to help clients achieve their marketing objectives and increase their brand awareness, follower base, and engagement with their target audience. I have a proven track record of success in building cohesive digital strategies and partnering with top influencers. I have a background in photojournalism and content development, which helps me craft engaging stories and compelling visuals. I am passionate about staying updated on the latest trends and innovations in social media and advertising.
Experience
Sr Paid Social Media Strategist
Oct 2022 — Present
Responsible for managing a budget of for paid social media campaigns across Facebook, LinkedIn, Instagram, and TikTok-Train and onboard new hires, ensuring they understand best practices and are equipped to handle client campaigns effectively-Conduct regular meetings with the social media team to discuss campaign performance, set goals, and provide feedback-Create comprehensive reports based on click-through rates (CTR) and key performance indicators (KPIs) to evaluate campaign success and provide insights to clients-Activate various types of Facebook campaigns, including lead generation, brand awareness, retargeting, and conversion campaigns-Stay up-to-date with the latest industry trends and platform updates to optimize campaign strategies and adapt to changes-Collaborate with other teams, such as creative and analytics, to ensure cohesive and effective campaign execution-Monitor and analyze campaign metrics and adjust strategies as needed to optimize performance and achieve client objectives.
Education
Belmont University - Jack C. Massey College of Business
Bachelor of Business Administration - BBA, Marketing
Skills
- A&R
- Music
- Concerts
- New Media
- Copywriting
- Social Media
- Broadcast
- Hd Video
- Leadership
- Adobe Audition
- Radio Promotions
- Blogging
- Audio Editing
- Research
- Entertainment
- Photography
- Music Industry
- Google Analytics
- Media Planning
- Digital Media
- Social Networking
- Campaigns
- Social Media Marketing
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